About the book

Don't F@&K Up Your Startup is the field journal Nicholas T. Rustad, MBA, wishes he'd had while building CoreTactic. It tells the story of the company from the day it was an idea on a napkin through every gut-punch a startup can throw, and it leaves the warnings in instead of airbrushing them out.

The site is the public front of the book. It gives readers the synopsis, a tour of the danger zones the book walks through, a look at who the book is written for, and a direct line to buy on Amazon. It is also where readers reach Nick directly, whether for press, speaking, bulk orders, or a question about the startup they are trying not to f@&k up.

The book is written for aspiring founders, early-stage entrepreneurs, and the operators inside a young company who carry the weight of keeping it standing. If you have ever stared down a payroll you weren't sure you could make, hired the wrong person and lived with it, or questioned whether the risk was worth it, this is for you.

It is built and maintained by Nicholas T. Rustad, co-owner and founder of CoreTactic, with the key blog posts from the last year woven through the book so the lessons and the story arrive together.

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