A founder's field manual
Don'tF@&K UpYourStartup
Nick Rustad, co-owner and founder of CoreTactic, shares his story, from the birth of his company through all the challenges a startup can present. Nick also details the strategies that keep you standing.
- Caution statements throughout
- Blog posts woven in
- References in the appendix
Available now on Amazon
The story of CoreTactic, with the warnings left in.
Don't F@&K Up Your Startup details how Nick Rustad built CoreTactic — the birth of the company, and everything that goes into such an adventure.
It carries a lot of caution statements, and it asks you to pay attention to the danger areas before you jump into starting a company. Key blog posts from the last year are sprinkled throughout, binding the story together.
Where the material touches legal, medical, or financial ground, the book says the same thing every time: hire a lawyer, an accountant, and/or a therapist. There is no substitute for an expert.
Spec sheet
- Author
- Nicholas T. Rustad, MBA
- Company
- CoreTactic
- Contains
- Founder story, caution statements, selected blog posts
- References
- Marked with an asterisk, listed in the appendix
- Available
- Amazon
Four things you get
The CoreTactic story
From the birth of the company through every challenge a startup can present.
Caution statements
Flagged plainly, so you see the danger areas before you jump in.
The blog posts
Key posts from the last year, sprinkled through to bind the story together.
The appendix
Anything marked with an asterisk traces back to a reference listed in the appendix.
Pay attention to these before you start.
Every caution statement in the book is there because a founder learned it the hard way. Three danger areas come back again and again, and none of them are worth handling alone.
Hire a lawyer.
Structure, contracts, and the fine print you will be tempted to skip.
Hire an accountant.
Cash, taxes, and the numbers that decide whether you survive.
Hire a therapist.
Starting a company puts weight on the person running it.
* The material in this book is not professional legal, medical, or financial advice.
Anyone about to bet on themselves
You haven't launched yet
Take the caution statements on board before you spend the money.
You're already in it
You will recognise your own last six months in the CoreTactic story.
You advise founders
Understand what the people you are helping are actually going through.
Written by Nicholas T. Rustad, MBA
Nick is co-owner and founder of CoreTactic. He tells the story from the birth of his company through all the challenges a startup can present, and he lays out the strategies that keep one standing.
He has been writing about it the whole way. The key blog posts from the last year are woven through the book, so the lessons and the story arrive together.
- Name
- Nicholas T. Rustad, MBA
- Role
- Co-owner & founder, CoreTactic
- Also writes
- Blog posts, woven through the book
Read it before you start
Available now on Amazon. Everything the book carries, in one place.
- The full CoreTactic story, start to finish
- Every caution statement and danger area, up front
- Selected blog posts from the last year
- The appendix of references
Send it over
Press, speaking, bulk orders, book clubs, or a question about the startup you are trying not to f@&K up.
Nicholas T. Rustad is a founder, not your lawyer, accountant, or therapist. The material in this book, including any legal, medical, or financial information, should not be considered professional legal, medical, or financial advice.
If you are starting a company, hire a lawyer, an accountant, and/or a therapist. There is no substitute for an expert.
Within the book, an asterisk (*) marks information drawn from a reference. The full list appears in the appendix.